Creamy rich formula with high color pay-off in a no-shine matte finish. Formulated to shade, define, and showcase the lips. Hundreds of hues, high-fashion textures. The Vitamin E content nourishes your lips and makes them soft and supple. The lipsticks also contain olive extracts that replenish your lips while hydrating them. The high color delivery feature ensures that you get long-lasting shine and color.